Jim Carroll

Music, Life and everything else

OTR column – striking the right note with Musical.ly

The success of the app shows the huge pulling power of music when it came to getting people engaged and involved

Fri, Aug 26, 2016, 14:00


You’ll find this week’s On the Record column from The Ticket http://www.irishtimes.com/culture/music/the-apps-laying-claim-to-the-future-of-music-1.2766951. “Over the past few months, pieces like this one have began to appear to try to suss out why the video-making app has been bossing around longer- established and better-known properties. Every single day, around 10 million videos are uploaded by musical.ly’s users, 60 per cent of whom are between the ages of 13 and 20. That’s a serious metric no matter how you look at it.”