Jim Carroll

Music, Life and everything else

Madonna plays Dublin in July

OTR strikes again. As predicted here three months ago, Madonna plays Dublin’s Aviva Stadium on July 24. Tickets for this one range in price from €54.65 to €141 (plus Ticketmaster gravy) and go on sale next Tuesday. It’s been funny …

Tue, Feb 7, 2012, 14:39

   

OTR strikes again. As predicted here three months ago, Madonna plays Dublin’s Aviva Stadium on July 24. Tickets for this one range in price from €54.65 to €141 (plus Ticketmaster gravy) and go on sale next Tuesday.

It’s been funny to watch folks get their smalls in a twist over the gangsta Nancy Sinatra, especially when the original of the pop star makey-up game is back on the pitch. This, friends, is how you get coverage. Boom! There’s Madonna quite literally on the pitch at the Super Bowl final in Indianapolis last weekend playing to 114 million TV viewers. Boom! That’s Madge in the cinemas with her W.E. flick. Boom! Here’s our material girl announcing another world tour to keep her in the style to which she has become accustomed.

No-one has played the pop reinvention game with as much smart swagger as Madonna over the years. When there’s a new album or tour to sell, she knows what to do. You don’t go around snogging pop singers half your age unless you’ve something to plug.

But there comes a time when even a queenpin like Madonna looks like she’s trying too hard. For instance, we know exactly what angles she’s trying to cover by having Nicki Minaj, M.I.A. (whose own tiresome antics are also highly predictable at this stage), Cee Lo Green and LMFAO onstage with her, while the new single doesn’t have as much zip or zing as her back-catalogue.

Then, there’s her unrecession-friendly quote about people grumbing about high ticket prices. “People spend $300 on crazy things all the time, things like handbags”, she told Newsweek. “Work all year, scrape the money together, and come to my show. I’m worth it.” I’m sure those who saw her at Slane a few years ago might have a quibble with that one.

Even grandstanding, blockbuster, best-selling one-offs like Madonna eventually lose their way. The trick is what they do to get back on the tracks so what’s next for Madonna?