Surge in eating at home cushions pandemic hit for Unilever

Sales of Knorr soups and Magnum ice-cream boosted by lockdown

Unilever’s Magnum was one of the ice-cream brands that performed well in the second quarter. Photograph: iStock

Second-quarter sales at Unilever fell much less than expected as a pick up in eating at home during coronavirus lockdowns boosted demand for products such as Hellmann's mayonnaise and Knorr soups.

Shares in the consumer goods giant rose as much as 8.7 per cent in early Thursday trading, as the Anglo-Dutch group surprised analysts who had expected a much bigger hit to sales from the closure of restaurants, schools, cinemas and outside venues.

Underlying sales fell 0.3 per cent in the three months ended June 30, compared with analysts’ mean forecast for a 4.3 per cent drop. That was still the first decline in quarterly sales since the third quarter of 2004, according to Jefferies analysts.

In North America, underlying sales jumped 7.3 per cent in the first half, with volumes up as much as 20 per cent in some categories, chief financial officer Graeme Pitkethly told a media call. The US is Unilever's biggest market by revenue.

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Breyers, Magnum and Klondike ice-cream, along with Hellmann’s mayonnaise and Knorr soups, were strong performers in food, while Suave beauty products did well in hygiene, he said.

"We see no signs of North America slowing down," chief executive Alan Jope told analysts, despite coronavirus-cases spiking in the US.

Other virus hotspots were more of a concern, however.

Highlighting the huge disruptions caused by the pandemic, Unilever said food service sales declined by nearly 40 per cent and out-of-home ice cream by nearly 30 per cent in the first half. However, e-commerce sales were up 49 per cent, with North America leaping 177 per cent.

Pitkethly said the firm’s food solutions business, which caters to canteens, schools and cafeterias and makes about 5 per cent of group sales, was starting to recover as lockdowns are lifted.

While sales were down 70 per cent in March, the decline has eased to 38 per cent, with the improvement accelerating, he said.

Tea business

Unilever also said that after exploring options for its €3 billion a year tea business, it had decided to keep its operations in India and Indonesia and its ready-to-drink joint venture with PepsiCo.

The rest of the tea business, which sells Pukka Herb and PG Tips and had €2 billion of revenues in 2019, will be separated into an independent entity, a process the company expects to conclude by the end of 2021.

Some analysts think Unilever could ultimately be more exposed to the pandemic than rivals such as Procter & Gamble and Nestle due to its greater reliance on emerging markets, where it makes about 60 per cent of annual sales.

– Reuters