US insurer AIG unveiled as new sponsor of Dublin GAA

Financial firm signs deal worth over €5 million to sponsor the Dubs


AIG, the American insurance company that narrowly avoided collapse during the financial crisis, is the new sponsor of Dublin GAA.

The financial giant today signed a deal to sponsor the Dubs that is estimated to be worth €1 million a year over five years.

It brought forward the signing of the deal today following queries this morning from the Irish Times.

AIG, which needed an $85 billion US government credit line to avoid collapse in September 2008, the same month Lehmans Brothers collapsed, previously sponsored Manchester United.

The company offers a wide variety of insurance products in 160 countries.