Ryanair crew told to sell at least eight scratch cards or face action

Internal Ryanair memo sets target of one bottle of perfume per day

Ryanair cabin crew are required to sell eight scratch cards each per day or face action, an internal staff memo shows.

The memo, from a supervisor to staff at one of the airline’s European bases states: “If the same crew members names appear to not be reaching their daily targets [they] will be met with by their supervisor and further action taken.”

Ryanair cabin crew’s daily targets also include selling one bottle of perfume a day, one meal deal, and one item of fresh food.

The memo, seen by The Irish Times states: “Sales will be monitored closely and any crew member not reaching their target daily will need to explain why”. The memo was circulated to staff in late March.


A spokesman for Ryanair would not comment on the memo itself, but said that “crew are incentivised to sell ancillary products on board and are rewarded with sales bonuses”.

He added: “The safety of our customers, people and aircraft comes before all other considerations, including sales”.

The Ryanair charity scratch cards, which are sold on flights for €2, have been at the centre of controversy before. The scratch cards give entrants a chance to enter an annual draw with a jackpot of €1 million.

But the annual winner selected from the draw does not automatically take home the €1 million jackpot, instead they have to pick one envelope out of 125. Only one of these envelops has the €1 million prize, others have lower prizes which range down to €50,000. The 2016 scratch card draw winner was from the United Kingdom, and won €50,000.

A spokesman for Ryanair said the €1 million jackpot has never been won, but that the scratch cards include other prizes outside of the annual draw, such as “thousands of cash prizes (up to €5,000) and free cars (at least 1 per month)” he said.

A spokesman for the airline said they could not disclose the total value of scratch cards sold in a year “for commercial reasons”.

The spokesman said over the last five years the company has donated €2 million to charity from the scratch card sales. He said a portion of the sales have been “donated to 50 charities across 12 different EU countries covering a wide range of hospitals, schools and child welfare fund raisings.”

Jack Power

Jack Power

Jack Power is a reporter with The Irish Times