New venture aims to help SMEs with media relations
Liz Dwyer and Linda Thomas are providing a low-cost alternative to PR firms
Linda Thomas and Liz Dwyer, the founders of PR+Brand Lab
A new public relations (PR) venture has been launched to help small to medium enterprises (SMEs) deal with PR issues, including connecting with media.
The company, PR+Brand Lab, hopes to focus on brands in the lifestyle sector through a two-day workshop at a cost of just under €600 per person.
The purpose behind the venture is to “empower SMEs to connect with the modern media and learn how to get word out about their brands through PR”, a statement from the company said.
Ms Dwyer, a journalist and owner of an SME business, will run the two-day interactive workshop with former Google employee and start-up owner, Ms Thomas.
The company hopes to be able to show SMEs how to attract new business.