Ferguson says United will 'raise bar'

Alex Ferguson says Manchester United will bounce back from losing their Premier League title to Chelsea and "raise the bar" again…

Alex Ferguson says Manchester United will bounce back from losing their Premier League title to Chelsea and "raise the bar" again, just like they have done in in the past.

Manchester United lost this season's title by one point to the Blues, who could go on to complete the domestic double if they overcome Portsmouth in Saturday's FA Cup final.

Ferguson has only the Carling Cup to show for his efforts this term, but he is ready to go all out to wrest the championship back from Stamford Bridge and chalk up a record 19th title for the Red Devils.

"It was a disappointment but you can agonise over these things and I'm experienced to know you can't win them all," said Ferguson.

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"What you try to do is recover from every defeat and try to regain the upper hand next season.

"It's a challenge. A few years ago it was Arsenal, then it was Chelsea, and each time we've managed to raise the bar at our football club - and that is exactly what we are going to do next year."

Ferguson is showing no signs of slowing down at the age of 68 and is as motivated as ever to bring more silverware to Old Trafford.

"I'm at the right club," he added. "It's easy to be motivated at Manchester United simply because of the great players we've had over the years.

"Also what drives me on is expectation. In the modern world, once you achieve some success, the next step is to deal with the expectation and it's very difficult.

"But it's a challenge and if you don't want that challenge you won't survive. And I've always accepted the challenge."

Ferguson's star player Wayne Rooney has revealed he hopes to follow in his mentor's footsteps and become a top-class manager.

The 24-year-old was speaking as he collected the 2010 Football Writers' Association Footballer of the Year award.

Rooney topped the poll of journalists with just over 81 per cent of a record number of votes cast, finishing ahead of Chelsea forward Didier Drogba and Manchester City's Carlos Tevez to win the prestigious accolade, which has been running since 1948.

Both Ferguson and England manager Fabio Capello were present to watch Rooney receive his award at the FWA's gala dinner at the Lancaster London Hotel on last night.

Rooney, who scored 34 goals in all competitions this term, admitted it was a privilege to follow the likes of World Cup winners Bobby Moore and Bobby Charlton to be named Footballer of the Year, and revealed he intended to stay involved in the game for many years to come.

"I would like to [step into management]," Rooney said. "I joined Everton when I was nine years old and football has been a massive part of my life.

"When you do stop playing, I want to be involved in football.

"I started doing my coaching badges this year, and probably did not do as many classes as I would have liked.

"Hopefully I can continue them next year.

"I love football and enjoy football - I can't see myself running a restaurant, I want to be in football.

"But now I am only 24. Hopefully I can progress and the best years are still ahead of me.

"I am always learning every day, and take things in from all my team-mates.

"As a player you are never the finished article. I want to keep learning and getting better."