Shane Lowry launches golf app

Dublin-based sports-technology company Simply Golf has launched a new smartphone app that it hopes will "revolutionise the way the world learns the game of golf".

The Simply Golf app connects golfers with golf pros in their local area using geo-locational technology.

The app aims to take the hassle out of booking golf lessons and make the game more accessible to both golfers and non-golfers alike.

It also provides a business management solution for golf professionals to increase their revenue streams.

Simply Golf chief executive Colm Daly said the company wants to “break down the traditional barriers to learning the game of golf and make the game more accessible to the masses”.

He said the company hopes to enter the $1 billion US golf tuition market this summer.

“We then plan to provide the Simply Golf product to the estimated 54 million golfers worldwide by expanding to other international markets in 2016,” he said.

Launching the app, Irish professional golfer Shane Lowry said golf is a game that can be difficult for people to get into.

“The Simply Golf app makes it easier for non-golfers to take up the game of golf, and for golfers to improve their game,” he said.

The app is currently available for the Apple iPhone through the App Store. An Android version is in development.