Facebook urged to ditch ‘like’ feature in UK online child safety drive

ICO’s code for age-appropriate social media design includes disabling geolocation tools

Facebook and other social media firms should alert children if their parent or carer is monitoring their online activity, under proposed guidelines to improve child internet safety in the UK.

Turning off the "like" function, limits on data and geolocation tools on popular platforms such as Instagram and Facebook are among a 16-point list of recommendations for age-appropriate design released by the Information Commissioner's Office.

So-called nudge techniques, which encourage users to engage with platforms in a certain way, including "streaks" on Snapchat and Facebook "likes", should not be used to try to keep under-18s online for longer under the proposed code of practice for internet companies.

The ICO’s recommendations, which social media forms would be responsible for enforcing, include limits on how children’s personal data is collected, used and shared by social media companies.


“High privacy” must be the default setting for children using social media platforms, which includes disabling geolocation tools and targeted advertising as standard, unless there is a compelling reason not to.

New requirements for social media companies to show that all staff involved in the design and development of services likely to be used by children comply with the code of practice. The consultation will last until the end of May 2019, and the final version of the code of practice, touted as a new international standard, is expected to come into effect by 2020.

Elizabeth Denham, the UK information commissioner, said: "This is the connected generation. The internet and all its wonders are hardwired into their everyday lives. "We shouldn't have to prevent our children from being able to use it, but we must demand that they are protected when they do. This code does that."

The ICO sought views from parents and children while developing the code of practice as well as designers, app developers and academics. Welcoming the proposals, the NSPCC said social networks had “continually failed to prioritise child safety in their design”, resulting in “tragic consequences”.

"That's why it is vital this code requires children to be given the highest privacy settings by default and forces firms to act in the best interest of children," the charity's associate head of child safety online Andy Burrows said. "This design code from the ICO is a really significant package of measures, but it must go hand in hand with the government following through on its commitment to enshrine in law a new duty of care on social networks and an independent regulator with powers to investigate and fine."

Baroness Beeban Kidron, the chair of the 5Rights Foundation, who lead the parliamentary debate about the creation of the recommendations, said the code represented "the beginning of a new deal between children and the tech sector". "For too long we have failed to recognise children's rights and needs online, with tragic outcomes," she said. "I firmly believe in the power of technology to transform lives, be a force for good and rise to the challenge of promoting the rights and safety of our children. "But in order to fulfil that role, it must consider the best interests of children, not simply its own commercial interests. "That is what the code will require online services to do. This is a systemic change."–Guardian News and Media 2019