Lucrative jersey deals helping to distance big clubs from the rest

Big brands aiming to bypass retailers to sell more products directly to football fans

Manchester United jerseys in the dressing room ahead of their Premier League clash with Manchester City last season. Photo: John Peters/Manchester United via Getty Images

Manchester United jerseys in the dressing room ahead of their Premier League clash with Manchester City last season. Photo: John Peters/Manchester United via Getty Images

Jersey sales.

It’s a term we hear a lot of when a club signs a new player – another revenue stream in the multi-billion euro juggernaut of professional football. Jerseys can give teams an edge in the technology that now goes into them, they act as billboards for major sponsorship deals and, years later, they provide physical pieces of memorabilia from the biggest moments in sport.

The Irish Times
Please subscribe or sign in to continue reading.
The Irish Times

How can I keep reading?

You’ve reached an article that is only available to Irish Times subscribers.

Subscribe today and get the full picture for just €1 for the first month.

Subscribe No obligation, cancel any time.