Spotify sees 2018 revenue growing 20-30%, but slower than 2017
Loss-making Spotify expects to sign up between 73m and 76m paying subscribers this month
Spotify, the world’s biggest selling music streaming service, expects revenue to grow 20-30 percent this year as currency swings slow the pace from 2017 and it gears up for one of Europe’s most anticipated stock listings.
The Swedish company said it expected 2018 revenue of €4.9 billion to €5.3 billion, which would mark a slowdown from the 39 per cent growth recorded in 2017.
For the first quarter, the company forecast revenue of €1.10-1.15 billion, up 22-27 per cent.
The company was valued around $20 billion based on private stock transactions among existing investors and employees in February, according to its filing.
Loss-making Spotify, which is prioritising rapid growth over profits, said it expected to have signed up between 73 and 76 million paying subscribers this month, roughly twice as many as closest rival Apple has disclosed. For the full year, it is aiming for 92-96 million premium users, it said.
It expects total monthly active users in March to number 168-171 million, including those who use the service for free in return for watching advertisements, up from 157 million at the end of last year.
Operating losses should narrow during 2018 to between €230 and €330 million, the company said, including €35-40 million euros in costs associated with its stock market listing. In 2017, Spotify reported charges on debt financing drove up operating losses to €378 million.
The 2018 sales forecast compares with the Stockholm-based company’s long-term target for revenue to grow between 25 and 35 per cent, which it spelled out for investors earlier in March.
Gross margins for the first quarter are expected to rise to around 23-24 percent from 21 per cent for last year as a whole and possibly reach 23-25 per cent in 2018 overall. That remains well off its long-term target of 30 to 35 per cent.