Smurfit Westrock, the Irish-founded global packaging giant, has joined an exclusive club of brands such as Rolex to become a high-end sponsor of the Ryder Cup.
The New York-listed group has signed an agreement with Ryder Cup Europe and the PGA of America to become a “worldwide partner” of the tournament for its next three editions.
Smurfit Westrock, the first Irish company to become a top-tier sponsor of the Ryder Cup, has also been named “official packaging innovation partner” of the competition.
Other Ryder Cup worldwide partners include Emirati logistics group DP World, French technology group Capgemini, German software giant SAP, and Rolex.
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The agreement comes in advance of the 2027 edition of the competition, hosted by JP McManus’s Adare Manor hotel and golf resort in Limerick.
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Ireland was also the venue for the 2006 Ryder Cup, which took place at the K Club in Co Kildare, then owned by Michael Smurfit, former chairman of Jefferson Smurfit Group.
His son, Smurfit Westrock president and chief executive Tony Smurfit, said the group has always had a “strong connection” to the game of golf.
“As our company has grown globally, our Irish roots remain deeply important. I’m thrilled for Smurfit Westrock to be part of the Ryder Cup at Adare Manor in the 100th year of the event, as we showcase Ireland, Smurfit Westrock and the game of golf at its very best.
“We are also proud to support JP McManus and his family in bringing the Ryder Cup back, as the event holds great significance for Irish sport and the broader economy.”
