Asthma cigarettes and jam jar appeals: Ads from the 1940s

A look at a selection of advertisements printed in ‘The Irish Times’ in the 1940s

‘Darling, you look tired,’ he said

‘Darling, you look tired,’ he said

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The January sales are just about among us. Take a break from the barrage of advertisements flooding your newsfeeds to look at... more ads. Here's a selection of some advertisements typical to The Irish Times during the 1940s. See how they compare with the 1950s and 1960s

Illustrations were common during the 40s, as were lines of text and a backstory in bigger spreads. 

wallpaper 23_08_41
This elaborate ad for a sturdy Odearest mattress appeared on August 23rd, 1941
Smokers fur 24_12_41
Combatting "Smokers Fur", Christmas Eve, 1941
Gaiety 24_12_41
What was on at the Gaeity around Christmas, 1941
Bile 22_01_45
Liver pills, January 1945
Jamjar 22_01_45
The mid-1940s saw appeals for jamjars become more common, like this one from January 22nd, 1945
Beauty 22_01_45
A Ponds ad, 1945
Jamjar 21_03_45
Another urgent jamjar appeal, March 1945
Bile 22_01_45
"Wake up your liver bile" with liver pills, January 22nd 1945
Athsma 26_5_47
May 26th, 1945 - "Outside workers should smoke Potter's Asthma Cigarettes"
Switzers 26_5_47
A Switzers ad for coats, May 1947
Tired 24_12_47
A Christmas Eve "beauty cream" ad, 1947
Coffee 18_5_48
Pak coffee and good living, May 18th, 1948
Mustard 18_5_48
A Colman's Mustard ad appealing to those who wanted their children to put on more weight, May 1948
Wine 18_5_48
In 1948, wine wholesalers ran campaigns trying to get wine into the average home
Wine 2 19_12_49
Here's another from December 19th, 1949
Magnesia 18_5_48
Millk of Magnesia, May 18th 1948
Cigars 19_12_49
"Give him good cigars" - December 1949
Fireplace 19_12_49
Fireplace 19_12_49
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