McGregor’s payday just one part of sport’s cash-fuelled hype bubble
Amazon and other tech companies starting to buy up rights to major events
Given the hype and the excitement across Ireland last weekend, it would be astonishing if Sunday morning’s big fight between Conor McGregor and Floyd Mayweather was not the most lucrative pay-per-view broadcast this country has ever seen. In fact, it will almost certainly break the world record for pay-per-view revenue. But will McGregor make as much money from the bout as some are predicting? And is this a once-in-a-career windfall or can we expect to see more such extravaganzas in the future?
Bigger paydays may await in other arenas – the US version of Dancing With the Stars has been mentioned – but the general view in the fight business is that McGregor will now return to UFC for a while with his status greatly enhanced, leading to bigger and better purses. However, that prize money would need to be multiplied by a factor of 10 or more to get anywhere near the sums he is estimated to have made this weekend.