McGregor’s payday just one part of sport’s cash-fuelled hype bubble

Amazon and other tech companies starting to buy up rights to major events

Conor McGregor pays his respects to Floyd Mayweather after the American defeated the Irishman early in the 10th round of their fight in Las Vegas. Video: Reuters

Given the hype and the excitement across Ireland last weekend, it would be astonishing if Sunday morning’s big fight between Conor McGregor and Floyd Mayweather was not the most lucrative pay-per-view broadcast this country has ever seen. In fact, it will almost certainly break the world record for pay-per-view revenue. But will McGregor make as much money from the bout as some are predicting? And is this a once-in-a-career windfall or can we expect to see more such extravaganzas in the future?

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