Sony stands tall to make its mark at Mobile World Congress
Phone maker skips folding phone trend in favour of taller screens
Sony Mobile president Mitsuya Kishida unveils the Xperia 1 smartphone in Barcelona. Photograph: Angel Garcia/Bloomberg
Some mobile manufacturers may be resorting to foldable phones to win over consumers but Sony made it clear it intends to make its mark by standing tall.
The company’s new Xperia 1 is the first smartphone to come with a 4K OLED display and with a 21:9 aspect ratio, making it considerably taller than most phones.
The company, which has had mixed success in terms of mobiles, is going full out to win over those who love using their phones to take photos and to watch and make movies.
Sony is taking technology it has used elsewhere, such as the picture mapping included in its Bravia televisions, and bringing this to the Xperia 1 with the hope of winning over those who take their entertainment seriously.
With a display that stretches to 6.5 inches in size and with a 3,840 by 1,644 pixel resolution, the flagship phone comes with a special “creator” function that allows users to view content in the way that it was originally intended to be seen. A film director, for example, can specify the exact conditions under which a particular movie should be viewed.
Taking that cinematic experience further is the inclusion of Dolby Atmos sound for what Sony promises is a more authentic theatrical experience.
The Xperia 1 comes with a Snapdragon 855 processor, 6GB of RAM and 128GB of storage (expandable via memory card). There is a side-mounted fingerprint sensor, and a triple-lens camera on the back.
In addition to the Xperia 1, Sony also announced two additions to its midrange line on Monday. The Xperia 10 and 10 Plus also both come with the 21:9 wide display. The Xperia 10 has a 6-inch screen, 3GB of RAM, 64GB of storage and a Snapdragon 630 processor.
No pricing is as yet available for the Xperia 1, which is due to go on sale in April. The Xperia 10 and 10 Plus are available from this week and are priced at €329 and €399 respectively.