Brothers secure €1.4m backing for video start-up
Spirable creates video content for use primarily on social media channels
Dave and Ger O’Meara of Spirable: Established in 2014, the London-based start-up’s clients include Diageo, Domino’s and Unilever
Spirable, a technology start-up cofounded by two Irish brothers, has raised £1.25 million (€1.4 million) in funding from investors including Dublin and London-based Frontline Ventures.
The company, formerly known as Photospire, has developed a platform that allows brands to create video content for use primarily on social media channels.
The technology enables clients to produce personalised video campaigns , using data collated on gender, geography, climate conditions and the personal tastes and traits of individuals.
Recent campaigns produced using the company’s technology have achieved a 125 per cent rise in engagement from users and a 50 per cent increase in clickthrough rates, the company said.
“Our mission is to reinvent storytelling by enabling brands to create millions of videos that are relevant and in-the-moment for each of their customers across all social and CRM channels,” said Ger O’Meara, the company’s chief executive.
Spriable intends to use the funding, which was provided by Frontline, Downing Ventures, and exciting investors 24 Haymarket, and True, to grow the company’ s operations in the US.
Following the investment, Steve Collins, cofounder of Havok and a Frontline partner, is to join the company’s board.