Netflix shares fall 4% as revenue forecast fails to match Wall Street’s
Drop comes despite streaming firm attracting record 8.8m customers in fourth quarter
Netflix faces increasing competition from established TV and movie producers. Photograph: Lucy Nicholson/Reuters
Netflix forecast first-quarter revenue slightly below Wall Street estimates late on Thursday, even after a record quarter for new customers, sending shares of the world’s largest streaming service down 4 per cent in after-hours trading.
Investors may have been hoping for more after Netflix announced a price hike for US subscribers earlier this week, usually a sign that demand is strong.
The company released its massively popular dystopian movie Bird Box in late December, which helped attract a record 8.8 million new paid streaming customers in the fourth quarter.
Investors, however, appear to have factored both that and the price hike into their valuation, pushing Netflix shares up more than 50 per cent since late December.
The company has staked its future on global expansion and creating original TV shows and movies to hook new customers and keep them paying monthly subscription fees.
But it faces increasing competition from established TV and movie producers such as Walt Disney, which has stopped supplying new movies to Netflix in order to stock its own streaming service planned for later this year.
AT&T and Comcast also have digital offerings in the works.
“The worry is that international bruisers like Disney and Amazon aren’t going to go down without a fight, and both have the financial clout to counterpunch pretty hard,” said George Salmon, an analyst at Hargreaves Lansdown. “The battle for viewers’ eyeballs is only just getting started.”
Netflix chief executive Reed Hastings played down such competition in a live-streamed interview after the company’s earnings report.
“Any one provider entering only makes a difference on the margin,” he said.
Netflix said it lost more of its customers’ viewing time to the video game Fortnite than HBO, the premium cable network owned by AT&T.
Bird Box became a cultural sensation after its December 21st release on Netflix. The company estimated that 80 million households will have watched the movie starring Sandra Bullock in its first four weeks, sparking a viral reaction online.
The buzz came during the Christmas holidays, when sales of phones and internet-connected TVs typically lift Netflix subscriptions.
Netflix said its programming now accounts for about 10 per cent of television screen time in the United States, a sign of its popularity but also the room for growth. Total paid streaming subscribers reached 139 million worldwide.
It added an unprecedented 781 hours of US original programming in the US during the quarter, according to Cowen & Co analysts, including drama series Narcos: Mexico and holiday films such as The Christmas Chronicles.
For the fourth quarter of 2018, Netflix reported revenue of $4.19 billion (€3.67 billion), slightly below the $4.21 billion that Wall Street analysts had forecast, according to IBES data from Refinitiv.
It forecast first-quarter revenue of $4.49 billion, slightly below analysts’ average estimate of $4.61 billion. It sees net income of $253 million for the first quarter, well below analysts’ average estimate of $371 million.
Wall Street has come to expect fast-growing Netflix to handily beat forecasts. Without a blowout quarter or ambitious forecast, shares fell 4 per cent in after-hours trading to $339.40.
Netflix recently traded at about 83 times expected earnings for the next 12 months. By comparison Amazon.com recently traded at about 60 times earnings and the S&P 500 is trading at about 15 times expected earnings. Stocks trading at high earnings multiples are more prone to sell off if growth targets are missed.
Netflix reported earnings of 30 cents per share for the quarter, lower than a year earlier due to higher spending, but above Wall Street analysts’ average estimate of 24 cents, according to Refinitiv. – Reuters