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"Doing something that is both at the same time easier and more powerful is really, really hard

"Doing something that is both at the same time easier and more powerful is really, really hard. And that's what I think our team has accomplished. That is what has taken us the labor of months and years. We want to build a Mac OS for the next 15 years." - Apple CEO, Steve Jobs, speaking before the launch of the Mac's new operating system Mac OS X

"Apple is very strong right now. And it is wonderful, because we can afford these new initiatives without worrying about the short-term effects of the economy." - Jobs again talking up his company.

"It could change everything." - Elite President and Chief Executive Thomas Armes also discussing the release of the operating system which went on sale on Saturday.

News monitor column compiled by Conor Pope, Computimes Editor.

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The full text of Computimes reports is available on The Irish Times web site at www.ireland.com