Microsoft now looking to acquire TikTok’s entire global business

Full takeover seen as slightly easier to execute than effort to untangle some operations

Microsoft is chasing a deal to buy all of TikTok's global business, including the viral video app's operations in India and Europe, according to five people with knowledge of the talks.

The US software company said on Sunday it was in negotiations with ByteDance, the Chinese owner of the short-form video app, to explore "a purchase of the TikTok service in the United States, Canada, Australia, and New Zealand".

But Microsoft has since also pursued a plan that would include all countries where TikTok operates. TikTok does not operate in China, and such a deal would not extend to its China-facing sister app Douyin.

Microsoft executives have sought to assuage the Chinese government as it seeks to avoid being caught in cross fire between Beijing and Washington, two of the people said. One person close to Microsoft pushed back on the suggestion that the US tech group was discussing asset swaps in China as part of a deal.


The shift from Sunday underscores how preliminary the talks between the two sides remain as they race to meet a mid-September deadline to reach a deal and prevent TikTok from being banned in the US.

One person close to ByteDance’s Asia-Pacific operations suggested that Microsoft had been attracted to the idea of buying all of TikTok’s global business by the difficulty of separating back-office functions such as HR and to ensure that TikTok users in one country could still use the app if they travelled to another.

On Monday Donald Trump, US president, said it was "probably easier to buy the whole thing than to buy 30 per cent of it". He also said that whoever bought TikTok would have to pay a "substantial" fee to the US treasury.

Any eventual deal may take a variety of forms, the people who spoke to the Financial Times said. They highlighted a long list of obstacles that stand in the way of a transaction, including price.

One person involved said the discussions were like “multi-dimensional chess” given the number of stakeholders in the process, including governments and minority shareholders in ByteDance.

ByteDance and Microsoft declined to comment. – Copyright The Financial Times Limited 2020