Dyson expands personal care products with new fans, lights

Company also creates ‘smarter’ cordless vacuum cleaner

Photograph: Yui Mok/PA Wire

Photograph: Yui Mok/PA Wire


Dyson has unveiled a new range of personal care products including a personal air purifier and a light that automatically adjusts colour temperature to simulate natural daylight.

The company also unveiled the next version of its cordless vacuum cleaner, the V11, which the company says will detect the type of surface being cleaned and adjust power and performance accordingly.

The trio of new products are part of the company’s focus on improving personal living spaces.

The company added the Dyson Lightcycle task light to its product line up, a light that uses a unique algorithm that takes into account time, date and location to calculate the brightness and colour temperature of daylight, tuning its LEDs to mimic natural daylight. It is designed to reduce eye strain and visual fatigue, along with with mimicking the body’s natural rhythms and is personalised to the user’s age through the Dyson Link app.

“Light matters to our wellbeing and task performance. When trying to recreate the characteristics of daylight, light quality is vital. So we developed a way to protect it for the long term,” said chief engineer Jake Dyson.

The company also added the personal Dyson Pure Cool Me to the product range, expanding its air purifier range and adding to its personal care line of products. The small device is intended for use on a desk, or beside a bed, with a filter that Dyson claims can capture 99.95 per cent of particle pollutants.

“At Dyson, one of our guiding principles when we build new machines is that we solve real problems, for real people, in real homes. Harnessing our knowledge of science and technology, we challenge ourselves to invent things in a different and better way,” said Paul Dawson, vice president of health and beauty. “The Dyson Pure Cool Me personal purifying fan is engineered for your personal space, allowing you to take control of your own air quality and thermal comfort.”

The V11 cordless cleaner claims to have 20 per cent more suction power than its predecessor, and adds an LCD display that shows the run time remaining and machine performance in real time, along with blockages the machine has encountered and if the filters need cleaning. The device uses an algorithm to “learn” how the owner uses the V11 and calculates the run time based on that information. The machine offers a maximum of 60 minutes fade-free run time from a full charge.

“We’ve been developing vacuums for over 25 years. The evolution never stops,” said James Dyson. “ With the Dyson V11 cord-free vacuum our focus was not only on improving performance, but on adding intelligence to genuinely assist people’s cleaning.”

Although the vacuum cleaners remain part of Dyson’s core business, the company has branched out in recent years, creating a range of fans, heaters, air purifiers, humidifiers and personal care products.

In 2018, Dyson said it would not invest further in developing its traditional corded vacuum cleaner range, declaring the cordless cleaner was the future of the sector.

Dyson is also working on electric cars, a shift that is said to be behind the relocatation of Dyson’s head office from the UK to Singapore.