Apple could see iPhone sales slump in second quarter, says new report

Sales of the popular smartphone could fall by 36%, according to Goldman Sachs estimates

A woman wearing a face mask looks at her mobile phone outside an Apple Store in Beijing on April 17th. Photograph: FP via Getty Images

A woman wearing a face mask looks at her mobile phone outside an Apple Store in Beijing on April 17th. Photograph: FP via Getty Images

 

Apple could see the number of iPhones sold slump by more than a third in the second quarter of the year, Goldman Sachs estimates, downgrading its recommendation on the stock to sell from neutral.

Unit sales for iPhones are set to drop by 36 per cent year-on-year in the second quarter as the economy takes a hit from the pandemic, before recovering to just a 2 per cent decline by the fourth quarter of this year, analysts including Rod Hall wrote in a note. Weakness for average selling prices is also likely to linger, he said. Hall cut his price target on Apple to $233 (€214) from $250 (€230), the second-lowest among analysts tracked by Bloomberg.

Underperforming

Apple doesn’t report unit sales for its smartphone line anymore, but it is estimated to sell 28 million iPhones in the quarter ending in June, according to seven analysts in a Bloomberg survey. A smaller consensus of three analysts signals a 27 per cent drop from previous year.

Apple’s shares fell as much as 1.4 per cent on Friday, sharply underperforming the SandP 500, which rose 2 per cent. While Apple has risen 26 per cent off a low hit last month, the stock remains 13 per cent below a February peak.

Separately, Apple chief executive Tim Cook struck an optimistic tone about the company’s prospects following the pandemic, according to Apple employees who attended a virtual meeting on Thursday. The company plans to reopen its retail store in South Korea, the first location to come back online since it shuttered all 458 stores outside of China in March.

Apple will release its fiscal second-quarter earnings on April 30th.

– Bloomberg