Thai food chain Camile opens London outlet

London ‘soft launch’ follows franchise-led expansion of chain to 15 outlets in Ireland

Camile Thai food chain founder Brody Sweeney.

Camile Thai food chain founder Brody Sweeney.

 

Brody Sweeney, who founded and then lost control of O’Brien’s sandwich bars, has brought his Camile chain of Thai takeaways and restaurants to Britain.

Camile, which has 15 outlets in Ireland following a franchise-led expansion drive last year, has just opened a full-service restaurant and takeaway in Tooting Bec in south London. It is understood the opening took place recently as a “soft launch”, with no publicity or fanfare.

It is the chain’s first venture outside of Ireland and only its second outlet outside the jurisdiction of the State, with one Camile takeaway in Belfast. About a dozen outlets are located in Dublin, with others in Sligo and Limerick.

“Camile has been voted the best Thai food in Ireland three years in a row and we are delighted to now be London,” the company says on its new British website.

“We are so happy to have achieved this. It just shows that we are doing things right,” the company insists.

Mr Sweeney did not respond to a texted request for comment prior to publication.

Profits

Profits at the company more than trebled last year, according to accounts recently filed at the Companies Registration Office.

The group banked profits of more than €570,000, compared with about €173,000 the previous year.

The group employs more than 140 staff, following a major expansion drive. It is seeking franchisees in Dublin, Belfast, Waterford and other regional locations.

It is unclear whether its London venture is a franchise or, more likely, a company owned and run operation to develop the product for future British franchises.

Mr Sweeney, who made his name with O’Brien’s Irish Sandwich Bars and once ran as a general election candidate for Fine Gael, founded Camile at the height of the recession after he lost control of O’Brien’s.

The business proposition is built around delivering food that it markets as healthy and natural. It has recently moved from operating takeaways to opening a handful of full-service restaurants.

During the Celtic Tiger years, Mr Sweeney built his sandwich bars business into one of the most successful franchises in Ireland. It expanded heavily but had a complicated corporate structure and was caught out by the collapse in the property market.

The business was eventually bought out by a company controlled by Graham Beere, who built up the Abrakebabra fast food franchise.