Business

Primark to reopen all English stores on June 15th

Retailer believes social distancing measures likely to affect sales only in its busiest stores

All Primark stores were closed over 12 days from March 11th as coronavirus spread.

Mon Jun 1 2020 - 14:07

Fashion retailer Primark plans to reopen all 153 of its stores in England on June 15th as coronavirus restrictions are eased, encouraged by European stores that have already resumed trading.

The faster-than-expected reopening sent shares in Primark's owner, Associated British Foods, up as much as 8 per cent in early Monday trading.

All Primark stores were closed over 12 days from March 11th as the virus spread, costing it £650 million ($806 million) a month in sales.

With governments now easing restrictions, Primark is trading from 112 stores across Europe and the United States, or 34 per cent of total selling space. By June 15th, it plans to have 281 stores open, or 79 per cent of selling space, including all stores in England.

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It hopes to have all of its 378 shops open by late June, including those in Northern Ireland, Wales and Scotland.

“Trading in our reopened stores – including in Germany and Spain – has been both reassuring and encouraging, with customer queues outside most stores,” AB Foods said.

But it cautioned cumulative sales since reopening, on a like-for-like basis, were down on the same period last year.

It believes social distancing measures will likely only affect sales to some extent in its busiest stores, representing 10-20 per cent of pre-Covid-19 total Primark sales.

AB Foods finance chief John Bason told Reuters Primark had also placed hundreds of millions of pounds of orders with suppliers for autumn/winter stock, adding to existing stock worth £1.9 billion.

Bason said Primark had no plans for a fire sale of excess stock as it would store much of it for next year, and would not re-think its lack of an online business.

AB Foods said it was too early to resume overall earnings guidance for its 2019-2020 fiscal year, but said grocery operating profit would be ahead of previous expectations and it now expected a lower profit from AB Sugar. – Reuters

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