Adidas predicts profit rebound after pandemic hit

Big loss in second quarter as stores close down to curb coronavirus spread

Photograph: iStock

Photograph: iStock

 

German sportswear firm Adidas said on Thursday it expected to bounce back to profitability in the third quarter after it plunged to a big loss in the second quarter when the majority of its stores were closed due to coronavirus lockdowns.

Shares in the company, which are down 17 per cent this year, were up 3.92 per cent at 0711 GMT.

Adidas reported a second-quarter operating loss of €333 million, worse than the €290 million expected by analysts on sales down 35 per cent to €3.579 billion, ahead of analyst consensus for €3.3 billion.

Jefferies analyst James Grzinic said the sales decline was much less than feared in Europe and North America - down 40 per cent and 38 per cent respectively - as Adidas was supported by its strong ecommerce operation, while Asia was weaker than he expected.

Adidas said its sales were flat for the second quarter in China, where it saw double-digit growth in May and June.

The quarterly loss included coronavirus-related charges of around €250 million, mainly due to an increase in inventory and bad debt allowances, as well as the impairment of retail stores and the trademark of its struggling Reebok brand.

Inventories hit €5.2 billion at the end of June, up 20 per cent from the end of March.

Adidas expects a material improvement in third-quarter sales assuming there are no new major lockdowns, but still down on 2019 by a mid- to high-single-digit rate.

It sees an operating profit of between €600 million and €700 million in the period.

It declined to give an outlook for the full year.

“We are now seeing the light at the end of the tunnel as the normalisation in the physical business continues,” chief executive Kasper Rorsted said in a statement.

Ecommerce sales jumped 93 per cent in the quarter and remained at a very high level even as stores started to reopen, with 92 per cent already back in business, albeit with reduced opening hours.

Rivals Nike and Puma also reported quarterly losses, while Nike saw a 75 per cent rise in online sales. – Reuters