Artisan food producers fight back over ‘misleading’ labels

Taste Council of Ireland and Bord Bia food summer school will discuss use of words like ‘traditional’, ‘natural’ and ‘artisan’ by multinational firms

Artisan croissants: terms like ‘artisan’ commonly used on the packaging of mass-produced products 
in order
to create false impressions. Photograph: Bryan O’Brien

Artisan croissants: terms like ‘artisan’ commonly used on the packaging of mass-produced products in order to create false impressions. Photograph: Bryan O’Brien

 

such terms as “homemade”, “farm fresh” and “hand crafted” on packaging will be among the topics discussed at the fourth annual Food Summer School in Brooklodge Hotel, Co Wicklow, today.

The Future is Food event, hosted by the Taste Council of Ireland and Bord Bia, will hear that the desire of consumers “to connect with real people and real food” is being exploited by the marketing departments of multinational firms.

Legal standing

The event will bring together stakeholders from the Irish artisan and mainstream food industry, media and academic institutions, to discuss the issues concerning the sector, and its contribution to the local and national economy and social fabric.

About 150 of Ireland’s artisan producers and other members of the food community, including chefs, retailers and educators, are set to attend the event.