Nike to waive performance targets for pregnant athletes

Company changed policy so that no female athletes would be ‘penalised financially for pregnancy’

British distance runner Jo Pavey  said  Nike had stopped their sponsorship payments while she was pregnant. Photograph:  Ian Walton/Getty Images

British distance runner Jo Pavey said Nike had stopped their sponsorship payments while she was pregnant. Photograph: Ian Walton/Getty Images

 

Sportswear giant Nike will waive performance-based targets for 12 months for any of their pregnant athletes after several runners revealed they had their payments frozen, according to a New York Times report on Friday.

American middle distance runner Alysia Montano and British distance runner Jo Pavey both said earlier this month that Nike had stopped their sponsorship payments while pregnant.

Sponsorship agreements with athletes typically include clauses that reduce payments if they do not reach performance-based targets.

The company told Reuters on May 16th it still had performance-based payment reduction clauses in their agreements, but they had changed their policy last year so that no female athletes would be “penalised financially for pregnancy”.

The New York Times added on Friday that Nike would waive performance-pay reductions for 12 months for athletes who have a baby and said they could do more.

“We’ve recognised Nike, Inc, can do more, and there is an important opportunity for the sports industry collectively to evolve to better support female athletes,” Sandra Carreon-John, a Nike spokeswoman, said in a emailed statement to the newspaper.

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