From Tayto to Trulioo

Alan Lloyd of Trulioo – a regtech company that builds and connects digital identity networks globally – currently leads the company’s sales teams in Europe, the Middle East and Africa (EMEA), creating the correct strategy, ensuring they have the right product market fit, and growing revenue through the acquisition of the best customers for their product.

He worked in sales for nearly 20 years, before joining Trulioo in 2020. “I started with Tayto crisps as a sales representative whilst studying full-time at Dublin City University. After completing my degree and specialising in finance, I worked on Wall Street in 2008 as the financial crisis unfolded, then moved to London to lead two large recruitment agencies, before moving back to Dublin and joining a HR technology business.”

Lloyd says one of the best parts of the job is the team he works with. “We have an amazing global team at Trulioo, everyone is hyper-focused on solving problems for our customers. The people I work with on a daily basis, and acquiring new customers for the business based on the value we provide, are equally the two favourite parts of my job.”

The only hiccup has been the company expanding at such a rate that finding the EMEA HQ in Dublin was challenging but “a very worthwhile exercise”.

For those interested in the industry, Lloyd says the most successful people he has encountered in sales are the best listeners, and will be a key skill for anyone interested in the field. “They seek to understand the problem someone is facing, think critically about how to solve it and present a solution. If you can show a customer that you are listening and understand their position, they are much more likely to be open to hearing about how you can help address the business challenges they are facing.”