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When is a tenner more than a tenner? When the Government’s PR pays off

Budget communications during a cost-of-living crisis

Letter of the Day
Letter of the Day

Sir, – One cannot but admire the tremendous PR job the Government has done in the run-up to this year’s budget. Three weeks ago pensioners, struggling with the cost-of-living crisis, were worried they were only going to receive a €10 increase in the budget. Today those same pensioners are relieved to hear they will be receiving a €10 increase. – Yours, etc,

DAVE ROBBIE,

Booterstown,

Co Dublin.