"Bah, this is just a distraction from the desperate need for a campaign to punish pillocks who f**k off for 2 hour lunches, leaving their mobile on their desk to shriek out the first 2 bars of Winne the F**king Pooh at full volume over and over and over and over and over and. . . Tone rage is ripe for being the next buzzword fad, right?" - A reader of the Register, www.register.co.uk, commenting on a story claiming that downloaded ringtones were costing the music industry $1m a day.