Former Boomtown Rat Sir Bob Geldof today struck a deal that will see his media and events company listed on the London Stock Exchange.
The deal will see 10 Alps Broadcasting, the firm he formed with radio producer Mr Alex Connock in 1999, take over publicly quoted marketing and communications business Osprey Communications.
Under the reverse takeover deal, Osprey will buy Mr Geldof's company and raise £3.45 million sterling. Thefirm will then change names to Ten Alps Communications and will be worth about £9 million.
Mr Geldof, who will become a non-executive director of the firm and will own around 12 per cent of the shares, said: "This is not a mega deal, but it is a great one for us and Osprey.
"We do TV, radio and events production. By adding advertising and sponsorship revenues, it allows us to own that content which, in the world of new media, is the name of the game," he said.
PA
