C&C appoints new drinks distributors


C&C has appointed new distributors for its international spirits and liqueur brands to replace Allied Domecq.

Sky Spirits, a subsidiary of Campari, will distribute C&C's brands such as Carolans cream liqueur, Tullamore Dew Irish whiskey and Irish Mist brands in the United States, C&C's largest overseas market.

Campari Group will also distribute C&C's brands in Brazil and through its joint ventures in the Benelux countries.

Maxxium Worldwide has been appointed to distribute C&C's international spirits and liqueur brands in Britain, Germany (Tullamore Dew only) and Bulgaria.

In other international markets, C&C has appointed independently owned local distributors.