Dylan Collins reportedly exploring IPO of SuperAwesome
Flotation could vaue Irish tech entrepreneur’s London-based company at €230m
Dylan Collins of SuperAwesome which is aimed at children between six and 16, and has a number of channels across physical, digital and mobile. Photograph: Eric Luke
Irish technology entrepreneur Dylan Collins is said to be exploring a potential listing of his company SuperAwesome on the London Stock Exchange this year.
According to business-focused newspaper City AM, London-based SuperAwesome has engaged with several financial institutions in the UK, to explore an IPO (initial public offering).
A source close to the company told City AM the float could value the company at as much as £200 million (€230 million).
Aimed at children between six and 16, SuperAwesome has a number of channels across physical, digital and mobile.
Mr Collins said SuperAwesome is a “bridge” for brands to reach this new audience, which is immersed in technology from a young age.
In 2014, SuperAwesome began its assault on the US market with the acquisition of mobile advertising network MobiGirl Media.
In 2015, the marketing platform raised $7 million in venture capital funding from investors including IBIS TMT, Twenty Ten Capital, Sandbox & Co and Mr Collins’s own investment firm Hoxton Ventures.