Knowing when to sell your shares

The hardest decision for investors is when to sell their stock

The hardest decision for investors is when to sell their stock. Investors tend to hold onto a loser, hoping the stock will bounce back and they can avoid the pain of regret, according to experts. And when investors sell a winner they are upset for selling it when the stock goes higher.

Experts recommend buying quality stocks and holding them for the long-term. But that doesn't mean investors can be complacent.

So, how do you know when to sell a stock? The easy answer is when you need the money. Other circumstances that could force this decision include a fundamental change in the company's financial health or competitive position.