In Her Own Words

Getting her diploma recently from UCC: All my life I've sort of dived into things first and then gone back and looked at the …

Getting her diploma recently from UCC: All my life I've sort of dived into things first and then gone back and looked at the theory. I'm a practical person. The theory, to begin with, bores me.

Clients' lack of planning in the past: It was constantly fire-fighting situations, I mean it was Red Adair all the time. I questioned the logic of this. Every shipment into a company cannot be that urgent. If it is, there's something wrong.

Reaction to her international business award: People call us a nation of begrudgers and I would have harboured that thought myself, but I have to say that in my own instance it was not the case. People were very, very positive about it, they were very very, generous in their praise and their support.

Advice for potential entrepreneurs: Give the customer what the customer is looking for and not your interpretation of it.

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Living in Waterford: I think I will always be Waterford-based. I'm very much a home bird. I love the city, the people in Waterford have been very supportive of me.