Compaq Computer will next week launch a $60 million (€57 million) advertising campaign designed to help rebuild confidence in the US-based computer group and reposition it as a "non-stop e-business" company. The campaign will focus on eight primary markets (US, Canada, Britain, France, Germany, Netherlands, Italy and Japan) but will reach 100 countries worldwide.

The launch of the campaign is being seen as a move by Compaq to overcome recent setbacks - including the resignation of Eckard Pfeiffer as chief executive - and differentiate the group from its main competitors including Dell, the fast growing personal computer group.