Can Dundrum Town Centre hold on to its place as Ireland’s retail mecca?

With Brown Thomas’s expansion delayed, the mall looks to other areas for reinvigoration

Dundrum Town Centre: when the mall opened, in March 2005, a reported 75,000 people visited on the first day. Photograph: Matt Kavanagh

Dundrum Town Centre: when the mall opened, in March 2005, a reported 75,000 people visited on the first day. Photograph: Matt Kavanagh

It’s a busy weekday morning in Dundrum Town Centre, as shoppers throng once more to the retail mecca of south Dublin.

Much of the shopping habits of old have returned – see the gangs of teen girls clustering around make-up in Penneys and the groups of excited children clutching their Build-a-Bear. But does the buzz of commerce belie the challenges that lie behind the glitzy façade?

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