431 results

Dermot Costello, managing director of Qualtrics Ireland: “Your customers can change very quickly, and your employees can change very, very quickly in a company that is not looking after them.”

A trend of more fickle consumers is underpinning growth in market research across Europe, which is good news for an insights software company like Qua(...)

Jon Florsheim, director of TV and fixed services, Eir

Eir expects to hear shortly on whether its purchase of Setanta Sports has been approved. Notwithstanding political upheaval, the telecoms and media gr(...)

Google Ireland head of sales Ruth McEntee: “It’s not just 18-year-old gamers, it’s mums and it’s the over- 55s who use YouTube.”

YouTube is letting advertisers know they do not have to buy up television ad breaks to target the “mum” audience. Research produced by the Google-owne(...)

Love/Hate: one of RTÉ’s biggest DVD hits

RTÉ has put its e-commerce platform and its merchandise delivery activities out to tender. The broadcaster is “seeking companies that can provide the (...)

Richard Branson: to be depicted as  a saviour figure in ad promoting Virgin Media Ireland’s mobile offering. Photograph: Lucy Nicholson/Reuters

A hologram of Richard Branson features in Virgin Media Ireland’s new television ad, part of its new campaign to boost its broadband customers. In the(...)

“Architect-next-door” Dermot Bannon with ‘Room To Improve’ homeowners Aoife Sheridan (left) and Melissa Furze.

As RTÉ head of lifestyle, Gráinne McAleer oversees about 20 television series every year, including RTÉ One viewer magnets Room to Improve and Operat(...)

Tech journalist Holly Brockwell, founder and editor of the site Gadgette

It’s fair to say the decision of mobile operators Three UK and Three Italy to implement an ad-blocking system across its network met with a poor recep(...)

A fantasy role-play gamer is just one of the internet users poked fun at in Meteor’s new television campaign.

Meteor’s new “Secret HQ” campaign continues its recent fondness for guerrilla (experimental) marketing, with fake planning permission notices and a ta(...)

Awareness-raising ad for the charity TABS, created for the advertising industry’s benevolent society by the agency Publicis.

“Anyone in advertising can fall on hard times,” the copy reads, below the image of a forlorn gorilla. You don’t have to work in advertising to be rem(...)

Irish Country Magazine: sales have risen 11 per cent in the past year and are up almost 60 per cent over a two-year period

When Irish Country Magazine cut the cake at its fourth birthday party in Dublin’s Dean Hotel this week, it had more than just age to celebrate. The w(...)

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