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Getting the message out nice and early

Nothing to stop advertisers talking about ‘back to school’, even if children disapprove

Letters to the Editor. Illustration: Paul Scott
The Irish Times - Letters to the Editor.
Tue Jun 30 2026 - 06:00 • 1 MIN READ

Sir, – Fergal Purcell has questioned whether a back-to-school announcement in June constitutes a record (Letters, June 27th). Allow me to be the first to wish Mr Purcell a merry Christmas. – Yours, etc,

MAURICE NEWMAN,

Malahide,

Dublin.