Finn McRedmond: Dominic Cummings will hold on to the limelight at any cost

Boris Johnson’s former adviser has maintained his place in the public eye, but why?

Dominic Cummings speaking to BBC  journalist Laura Kuenssberg during the recording of The Interview, which was broadcast on  Tuesday July 20th.  Photograph: Jeff Overs/AFP via Getty Images

Dominic Cummings speaking to BBC journalist Laura Kuenssberg during the recording of The Interview, which was broadcast on Tuesday July 20th. Photograph: Jeff Overs/AFP via Getty Images

The life cycle of celebrity often follows a simple formula: the ingenue bursts into public consciousness, increases in fame and enjoys the laurels of public influence, plateaus ahead of a fall from grace, and struggles to fight for relevance before ultimately being consigned to a footnote in history.

Step up to the podium Dominic Cummings, Boris Johnson’s former senior adviser. After his acrimonious departure from No 10 late last year, Cummings did not retreat into the quietude of private life. Rather, the chaotic operator is hellbent on holding onto the limelight at any cost. It seems hell hath no fury like an adviser scorned.

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