GRAND PRIX WINNER AND FINANCIAL AND CONSUMER SERVICES AWARD
"Strip Ads"
Advertiser: Cablelink
McCann Erickson
Copywriter: Jonathan Stanistreet Art director: Shay Madden
Account handler: Jill Byrne
Media planner: Frances Marsh
The judges said: "This is the type of work punters would actually look forward to seeing."
FOOD AND DRINK AWARD
"Tia Maria Weekend"
Advertiser: Grants of Ireland
Young Advertising
Copywriter: John Cullen
Art director: Martin Watts
Account handler: Tony Caravousanos
Media planner: Ann McGonagle
The judges said: "Excellent topical ad"
Number of entries: Shortlisted: "Hallowe'en" by DDFH&B for Nestle Polo Mints; "The Qualifiers" by Des O'Meara for Coca Cola; "Good Luck Tips" by Des O`Meara for Coca-Cola; "Golden Olive Tuscany" by McConnells for Golden Vale; "Legs" by Peter Owens for Guinness World/ Carlsberg; "Derby" by Peter Owens for Guinness World/Carlsberg
FAST MOVING CONSUMER GOODS AWARD
"21st Anniversary"
Advertiser: Gallahers Benson & Hedges
CDP
Copywriter and art director: Gerard Roe
Account handler: Claire Cluskey Media planner: Shenda Loughnane
The judges said: "Memorable, effective advertising"
Number of entries: Shortlisted: "Domestos Election Day" by Initiative Media for Lever Brothers; "Vaseline Anti-Perspirant" by McCann Erickson for Elida Faberge
CONSUMER DURABLES AWARD
"Scenic Classified"
Advertiser: Agency: Irish International
Copywriter and art director: Aidan Dowling
Account handler: Media planner: Eamonn Donnelly
The judges said: "Really well written and genuinely funny"
Number of entries: Shortlisted: "Warnings" by McConnells for Hyundai; "Lick a Polo" by McConnells for Hyundai; "Brazil" by Irish International for Renault; "Resale Value" by Peter Owens for MDL/Volkswagen Polo; "Beyond the Limits" by Peter Owens for MDL/Volkswagen Polo Estate
RETAIL AWARD
"Mary Street Opening"
Advertiser: Marks & Spencer Ogilvy & Mather
Copywriter: Tom Rooney Art director: Mark Hackett Account handler: Richard Strahan Media planner: Killian Laher
The judges said: "A shop is now bigger. Hardly an inspiring brief, but this Marks & Spencers ad shows that you can make a silk purse out of sow's ear. Simple and relevant."
Number of entries: Shortlisted: "Famous Names" by CDP for Aer Rianta; "See What You're Missing" by Des O'Meara for O'Connor Opticians
FINANCIAL AND CONSUMER SERVICES AWARD
Number of entries: Shortlisted: "Remember" by Dimension for AIB; "Scores" by Dimension for AIB; "Lifting and Marking" by McCann Erickson for Cablelink; "Casual Water" by McCann Erickson for Cablelink; "Casualty" by McCann Erickson for Cablelink; "John Rocha" by McConnells for Telecom Internet; "Tired of Being a Yes Man" by Ogilvy One Worldwide for the Open University Business School; "Get Into Your Bank" by Ogilvy One Worldwide for Bank of Ireland
BUSINESS-TO-BUSINESS AWARD
"Script"
Advertiser: Reelgood Studios Murphy Croft Sheerin
Copywriter and account handler: Colin Murphy
Art director: David Croft
Account handler and media planner: Aidan Sheerin
The judges said: "Relevant and it manages to get a lot of points across about the company."
Number of entries: Shortlisted: "Writers" by Ogilvy and Mather for Dublin Port; "Bryan the Fly" by Des O'Meara for Unitherm
AGRICULTURE, INCLUDING 4WD VEHICLES, AWARD
"Easy Street" Advertiser: Chrysler Jeep The Helme Partnership & Bozel Copywriter: Jason Hynes Art director: Simon Selby
Account handler: Louis McConkey
Media planner: Antoinette O'Callaghan
The judges said: "Tough category"
Number of entries: Shortlisted: "Hub and Sow" by McCann Erickson for Bank of Ireland Finance; "Get Away" by Bates for Land-Rover Discovery; "The Last Thing a Weed Sees" by Cawley Nea for Rhone Poulenc
RECRUITMENT AWARD
"Head and Heart" Advertiser: Boston Scientific Ogilvy & Mather
Copywriter: Jude Healy
Art director: Dave Kelly
Account handler and media planner: Rachel Clarke
The judges said: "Intelligent recruitment ad which has the perfect tone of voice for the people it's aimed at."
Number of entries: Shortlisted: "Don't Call Us We'll Call You" by Ogilvy and Mather for IBM; "Challenge" by Javelin Direct for Vision Consulting; "Backwards" by McConnells for AIB; "Charles" by Rubicon for Marlborough Recruitment.
SPECULATIVE AWARD
(For ads not yet published)
Title: Advertiser: National Ploughing Association Agency: Peter Owens
Copywriter: Ronan Nulty
Art director and account handler: Gordon Bent
Media planner: Paul Moran
The judges said: "Visually arresting, relevant and - we're sick of saying this - simple. But the best ads are like that: there isn't much you can say about them except `that's the one.' This ad's great - one look and you instantly get the point that's being made."
Number of entries: Shortlisted: "Fruit and Veg Stall" by Arks for Heinz; "We Know the World" by Ogilvy and Mather for SDS; "Christmas Unplugged" by CDP for the ESB; "Persil Colour Girls" by DDFH&B fo Persil; "Relief" by Javelin Young & Rubicam for Toyota; "Karaoke" by McConnells for the Barge; "Head Start" by McConnells for the Early Learning Centre; "Fries" by Peter Owens for McDonald's; "What?" by Peter Owens for MDL/Volkswagen; "Propaganda" by QMP/DMB&B for Forfas; "Lost and Found Lineage" by Ogilvy and Mather for SmithKline Beecham.
CHARITY AND PUBLIC INTEREST AWARD
"Says on the Pack" Advertiser: Irish Cancer Society Young Advertising Copywriter: John Cullen
Art director: Martin Watts
Account handler: Colm McGuire Media planner: Georgina Carraher
The judges said: "No clever headline. No eye-catching picture. Uses another organisation's strapline. That's three rules broken already, which can't be bad."
Number of entries: Shortlisted: "Table Quiz" by Ogilvy and Mather for the Special Olympics; "Expiry Date" by Javelin Young & Rubicam for the DSPCA; "Scream" by McConnells for Amnesty International; "Life Ring" by Arks for RNLI.