Prudential full-year profits up 25%

Prudential today announced a 25 per cent rise in annual profit amid growth in Asia where it expects to double the value of new…

Prudential today announced a 25 per cent rise in annual profit amid growth in Asia where it expects to double the value of new business in 2008.

Total operating profit came in at £2.54 billion ($5.17 billion) on a European embedded value basis. That compares with £2.13 billion for 2006, restated to exclude loss-making Internet bank Egg, sold to Citigroup in early 2007.

Asia accounts for almost half the British insurer's profit, and analysts and investors are watching for signs of contagion from a US slowdown.

However, Britain's largest insurer by market value said it remained confident, with Asian margins expected to stay at current levels despite wider market turmoil.

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Prudential's shares, which have outperformed the sector but still languished in 2008, jumped in early trade, lifted by Asia and the absence of surprise write-downs on risky assets that have battered the financial sector.

But the shares later pared the gains to trade up 0.5 per cent at 657.5 pence by 10.15am.