An educational package launched by the Engineering Association of Ireland (EAI) and FAS highlights the wide range of choices available within engineering for both school-leavers and graduates. Engineering a Career contains a 20-minute video and information leaflets which will be made available to all second-level and vocational schools.

This is the second educational aid for guidance teachers promoting engineering to be launched in the last two weeks. The industry is concerned that recent skill and labour shortages in the sector should not be worsened by a poor public image, causing young people to look elsewhere for employment.

With over 90,000 people working in over 2,000 companies, engineering is Ireland's largest industrial sector. There are over 130 different types of jobs across the sector which has grown by 20 per cent since 1990.

The message is loud and clear: there are jobs at all levels of the industry, from machine operative to electronic engineer to software engineer. Entry can be achieved by a third-level qualification or apprenticeship. The EIA point out that many senior people in the industry started at lower levels and, through a combination of training and continuing education, have progressed up the ladder.

Tom Kitt, Minister for Labour, Trade and Consumer Affairs, points out that "two out of every five jobs in manufacturing are now in engineering." The EIA feels that one of the current challenges to the industry comes from low-cost countries, especially in eastern Europe. Continuous investment in labour force and infrastructure is vital to maintain Ireland's position.

The video opens a window on the daily routine of men and women working in engineering in Ireland. It aims to break down preconceived notions and presents engineering as interesting and rewarding work.

The EIA, in conjunction with FAS, has also announced the development of an engineering traineeship which would be piloted in Dublin next year.