Samsung to debut smartphone with three-sided screen

New version of top-tier Galaxy smartphone is expected to include a model with a display covering three sides

Samsung has been stung by Apple’s new iPhones, ceding global market share after the larger-screen devices captured sales in a segment pioneered by the Galaxy S lineup.  (Photograph: SeongJoon Cho/Bloomberg)

Samsung has been stung by Apple’s new iPhones, ceding global market share after the larger-screen devices captured sales in a segment pioneered by the Galaxy S lineup. (Photograph: SeongJoon Cho/Bloomberg)

 

Samsung Electronics is expected to release two new versions of its top-tier Galaxy smartphone next month, including a model with a display covering three sides.

Both phones will have all-metal bodies and use Samsung’s most advanced processor chips, it’s understood. The second model to be unveiled at the Mobile World Congress in Spain will only have a front-facing display, the people said. Both phones will have 5.1-inch screens, one of the people said.

Samsung has been stung by Apple’s new iPhones, ceding global market share after the larger-screen devices captured sales in a segment pioneered by the Galaxy S lineup.

Asia’s biggest technology company is using its skills in displays and chips to recapture its innovation edge and revive earnings that have slumped for three straight quarters.

“Samsung need a model with new technology to stop the iPhone juggernaut and to distinguish it from others,” said Lee Sang Hun, a Seoul-based analyst at HI Investment and Securities Co. “Although Samsung is continuing to release cheaper models globally to defend its market share, the next S phone is more important because that’s where they make money.”

The company unveiled its first device with a multiple-sided screen last year with the Galaxy Note Edge, a 5.6-inch phone with a display stretching down the right side so users can read messages and news from an angle.

Metal frames

One of the new Galaxy phones will have a screen that covers the front and both the left and right sides.

Samsung declined to comment on its phone specifications in an e-mail. The new Galaxy phones, developed under the “Project Zero” codename, will use metal frames supplied by BYD Electronic International Co, a subsidiary of BYD Co., the Chinese automaker partially owned by Warren Buffett’s Berkshire Hathaway Inc.

Bloomberg