QVC, the biggest cable TV shopping channel in the US, expects to sell and record $10 million (€9.17 million) worth of Irish giftware and other consumer merchandise on St Patrick's Day. It is expected to be the largest volume of Irish goods ever sold in one day in the US market. The channel will promote 180 Irish product lines, including fashion knitwear, tweeds, jewellery, crystal, crafts and home furnishings.