Capturing a gap in the market for student travel
Katie Doyle turned her passion for travel and experience of student life into a new company
Katie Doyle: “We’re going where Ryanair and Aer Lingus go to try and keep the price down because of student budgets.”
“I definitely didn’t plan this – I have a degree in English literature and I wanted to be a writer my whole life, which was always the plan”, recalls Katie Doyle, founder and chief executive of Capture Travel. “People were saying you can’t be a writer, you can’t live off it.”
Entrepreneurship was not on the list for 23-year-old Doyle but her passion for travel, experiences of student life and need to make an honest living gave her all the qualifications needed to set up a web-based travel agency aimed at students in Ireland, or so she thought.