Ireland drops one place to 10th in global reputation study
Canada and Switzerland top the rankings of 55 countries in annual RepTrak study
Dublin’s Ha’penny Bridge. Ireland has ranked in 10th place in the study, commissioned by the Reputation Institute, due to it being a “safe place with friendly and welcoming people”
Ireland has dropped one place to 10th in a study of the reputations of 55 countries.
The study measures a variety of factors including esteem, admiration and good image that a country evokes.
The report highlights risks and opportunities for each of the 55 countries studied. Brexit took its toll on the UK’s reputation, which went from 13th in the index to 18th.
Donald Trump’s presidency, too, appears to be having consequences for the US, which witnessed both the worst reputation loss in percentage terms in this survey and the biggest drop in ranking position, falling from 28th to 38th.
“As competition intensifies internationally, a country’s reputation matters more than ever,” she said. “It is encouraging to see Ireland consolidate its strong global reputation in this year’s study.
“Ireland continues to be viewed as one of the most beautiful countries in the world, along with being a safe place, with friendly and welcoming people. These are the top three drivers of a country’s reputation, of the 17 attributes we measured.
“As a result, Ireland scores highly as a country where people would wish to visit, live and work.”
Last year was the first time that Ireland had made the top 10 when it took 9th position. Its drop in the index comes despite an improvement in its reputation score.