Irish streaming media company Servecast has enabled the Benetton Group to become one of the first Italian companies to stream its annual results live in video and audio format through its website.

The presentation of results took place last Friday in Benetton's Milan offices to 60 financial analysts. International fund managers and financial investors who were unable to attend were provided with a live transmission of the results through the Benetton site, www.benetton.com.