Because they’re worth it: Irish men fuelling beauty boom

‘It’s not just down to moisturisers and razor blades’

General manager at Jobs.ie, Christopher Paye said the male grooming industry in Ireland is ‘booming’. Photograph: iStock

General manager at Jobs.ie, Christopher Paye said the male grooming industry in Ireland is ‘booming’. Photograph: iStock

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Irish men are fuelling a beauty boom and driving growth in the nation’s hair and beauty sector.

The number of jobs in Ireland’s hair and beauty sector increased by 56 per cent in 2017 compared to last year, and by 105 per cent compared to the same period five years ago, according to Jobs.ie.

Broken down by category, jobs for haircare professionals-including hairdressers, barbers, stylists has increased by 84 per cent since 2012.

The number of jobs for beauticians, makeup artists and spa therapists increased by 186 per cent compared to last year and by 114 per cent since 2012.

General manager at Jobs.ie, Christopher Paye said the male grooming industry in Ireland is “booming”.

“It’s not just down to moisturisers and razor blades. More men are opting for full-on beauty treatments, like hair removal, facials, and manicures,” said Mr Paye.

Energetic market

“This is allowing existing hair and beauty salons to expand their product and service offerings. It’s also creating new business opportunities for start-ups dedicated to serving this energetic and growing market” he said.

“In addition to the impact of men on the hair and beauty sector, post-recession, women are spending more on premium treatments. Public consciousness of fitness and wellness is also contributing to a general sense of ‘healthy body, healthy mind’, so more people are investing in products and services that make them look and feel good-and they’re willing to spend extra,” he said.

“Ireland’s hair and beauty sector has clearly benefited from these market trends, and we fully expect it to see continued growth in the years ahead as men and women spend more on their appearance and try new treatments and services,”he said.

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