Wales will raise the issue of the timing of New Zealand's haka with the International Board (IRB) after the All Blacks refused to perform the war chant on the pitch in Cardiff because of a row over its scheduling.

Wales wanted to repeat the sequence of events in last year's fixture when New Zealand performed the haka and the Welsh national anthem was then played, as had happened when the sides first met 100 years earlier. But the All Black players insisted that had been a one-off concession.

The IRB said yesterday the protocol for next year's World Cup had already been established. "The countries that traditionally perform a haka - Fiji, Samoa, Tonga and New Zealand - will be allowed to do so after the anthems," said their communications manager, Greg Thomas. "If Wales want to raise the subject with the Rugby World Cup board they are free to do so, but what happens in a friendly is up to the two countries involved."

The All Blacks performed the haka in the tunnel before running out on to the pitch and were booed when they did not line up for the chant before the kick-off.

"That fired us up," said Mils Muliaina. "We were already disappointed that we were not allowed to do the haka after the anthems and it gave us extra motivation."

The Wales Rugby Union said New Zealand had been told last month what the order of events would be. "

The move backfired on Wales, who were a try down after four minutes.

"We wanted a yardstick and we got one," said their head coach, Gareth Jenkins. "The New Zealand franchises have been employing judo coaches for two years to help them get rid of bodies at the breakdown and we've gone down that road, but we're playing catch-up. European rugby has been given a lesson and we have nine months to work out a response."

• Guardian Service