In the bag: World number one gives sponsor a boost

 

NOVAK DJOKOVIC managed to guarantee plenty of publicity for his racquet manufacturer Head on the basis of packing a golf club in his racquet case.

The world number one was in a playful mood after a clinical 6-3 6-3 6-1 defeat of Spain’s Juan Carlos Ferrero as he explained: “It was a little joke we wanted to do with my sponsor, Head.

“They provided me with a junior golf club.

“I don’t know if you have noticed but all the Head players have bags which look like golf bags because you can place them the way a golf bag stands.

“It’s just being creative, that’s all,” he went on to explain. “The fans corrected me right away, telling me it wasn’t a golf course.”

He pointed out that Head came up with the concept design and that he proposed the addition of a golf club “just to fit into that creative idea of theirs.”

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