In the bag: World number one gives sponsor a boost
NOVAK DJOKOVIC managed to guarantee plenty of publicity for his racquet manufacturer Head on the basis of packing a golf club in his racquet case.
The world number one was in a playful mood after a clinical 6-3 6-3 6-1 defeat of Spain’s Juan Carlos Ferrero as he explained: “It was a little joke we wanted to do with my sponsor, Head.
“They provided me with a junior golf club.
“I don’t know if you have noticed but all the Head players have bags which look like golf bags because you can place them the way a golf bag stands.
“It’s just being creative, that’s all,” he went on to explain. “The fans corrected me right away, telling me it wasn’t a golf course.”
He pointed out that Head came up with the concept design and that he proposed the addition of a golf club “just to fit into that creative idea of theirs.”